Project Details
Client: Jacson VET
Project Title: “For the Health of It” – Veterinary Promo Ad
Media Type: Print and Digital Flyer
Project Title: “For the Health of It” – Veterinary Promo Ad
Media Type: Print and Digital Flyer
Purpose: Attract new clients through a Free Exam Coupon offer
Location: Local veterinary clinic (fictional: Jacson VET)
Target Audience: Pet owners seeking new veterinary care
Overview
This promotional piece is designed to introduce new clients to Jacson VET through a warm, trustworthy image paired with a compelling offer. The design evokes emotional connection by showcasing a healthy, happy dog in a serene setting, emphasizing the joy of well-cared-for pets.
Concept
The ad’s concept revolves around health, trust, and care — core values of a vet clinic. The campaign name, “For the health of it,” is a clever, friendly pun that:
Suggests veterinary care is essential
Feels playful and inviting
Frames pet health as a joyful priority
The inclusion of a Free Exam Coupon encourages first-time visits, acting as an entry point into long-term client relationships.
Design Features
Imagery:
A golden retriever running in a golden-hour field – warm, energetic, friendly.
Coupon includes an adorable dog + cat duo, signaling inclusivity of different pets.
Typography:
Clean, modern sans-serif fonts for clarity and trust.
Large, bold green and black lettering to distinguish message and offer.
Color Palette:
Greens evoke health and nature.
Golden tones in the background radiate warmth and happiness.
Coupon Design:
Styled like a cut-out voucher with dotted borders.
Legible fine print ensures clarity of terms while maintaining professionalism.
Execution
Software Used: Adobe Photoshop
Image Sourcing: High-resolution stock or custom photography
Layout: Balanced left-right composition: visual weight of running dog offsets the block of text and coupon.
Print-Ready: Clean edges, readable print-safe text, scalable for use in mailers, posters, or social media.
Marketing Strategy: This flyer works as both a local print insert and a shareable digital ad (via email or social platforms), leveraging emotional appeal and a tangible incentive.