Project Details
Title: Snake River Roll Menu Display
Ingredients Highlight: Tempura Fried Shrimp, Snow Crab, Prime Beef Filet Tataki, Avocado, Sriracha Aioli, Soy Glaze, Truffle Sriracha, Tempura Crunch, Sesame Seeds, Scallions.
Ingredients Highlight: Tempura Fried Shrimp, Snow Crab, Prime Beef Filet Tataki, Avocado, Sriracha Aioli, Soy Glaze, Truffle Sriracha, Tempura Crunch, Sesame Seeds, Scallions.
Overview
This project showcases a high-end sushi roll menu item with a focus on visual appeal and clear ingredient listing. The aim is to create a strong impression of both luxury and flavor variety, appealing to gourmet sushi lovers.
Concept
The design combines bold typography with a sharp, close-up food image to draw the viewer’s attention.
Typography: I use a strong, modern font for the title in vibrant gold-orange for visibility.
Highlighting: Key allergen ("Contains Sesame Seeds") is emphasized in bright yellow for quick recognition.
Composition: Text on the left balances the richly detailed sushi image on the right, creating a clean, readable layout.
Design Features
Color Palette: Warm yellows, oranges, and reds from the food, contrasted against a dark background for drama and emphasis.
Photography: High-resolution, shallow depth-of-field shot highlighting texture (crispy tempura, glossy sauces, and fresh vegetables).
Layout: Left-aligned text allows the food image to dominate and entice.
Borders: Subtle white and black framing to create a polished, menu-ready presentation.
Execution
Photography: Shot in macro style to enhance details of each ingredient, using natural or well-balanced artificial light.
Editing: Increased contrast and sharpness for food clarity, with selective saturation boosts to make the reds and greens pop.
Typography Placement: Title in a large, decorative font for impact; ingredients in clean sans-serif for readability.