Project Details
Overview
This promotional graphic was designed for Quest Diamond, highlighting the emotional connection customers feel upon discovering the brand’s product. The imagery and typography work together to create an elegant, confident, and memorable advertisement suitable for both digital and print campaigns.
Concept
The concept centers around joyful realization — the emotional “moment” when someone recognizes the value and beauty of a Quest Diamond. The smiling subject, with a hand lightly touching her face, visually conveys excitement, pride, and delight, while the bold yellow headline reinforces the feeling of discovery.
Design Features
High-contrast color palette: Bright yellow typography against a lush green park background creates immediate visual impact.
Emotive photography:
A natural, candid smile paired with a ring on the model’s hand subtly draws attention to the diamond product without being overly direct.
A natural, candid smile paired with a ring on the model’s hand subtly draws attention to the diamond product without being overly direct.
Typography hierarchy:
Large, bold sans-serif type for “The moment you realize” paired with a distinct stylized “Q” in “Quest” for brand recognition.
Large, bold sans-serif type for “The moment you realize” paired with a distinct stylized “Q” in “Quest” for brand recognition.
Brand integration: The Quest Diamond logo and website URL are prominently included for brand recall.
Background blur: A shallow depth-of-field effect keeps the subject and text in sharp focus while softening the environment for a clean, uncluttered feel.
Execution
Photography: Shot outdoors in natural daylight to achieve bright, vibrant colors and authentic skin tones.
Image Editing: Adjustments made to contrast, brightness, and saturation to enhance visual clarity; background selectively blurred to emphasize subject and text.
Typography Placement: Text aligned to the left to balance composition with the model on the right. The large yellow “Q” was custom-styled to merge branding with the headline.
Brand Mark & Web Link: Added at the bottom left to maintain balance while ensuring easy recall and online traffic.
Tool used: Adobe Photoshop.