Project Details
Overview
This project is a mental health awareness graphic for learntocope.org, designed to address the emotional and psychological struggles associated with anxiety, depression, and stress. The purpose is to visually communicate the weight of these mental health challenges and encourage viewers to seek support.
Concept
The central theme is empathy and understanding, highlighting the lived experience of mental health struggles through impactful typography and imagery. The design combines powerful keywords associated with mental health struggles, surrounding a distressed individual, to emphasize the overwhelming nature of these conditions.
Design Features
Dominant Keyword Focus: "Anxiety" is central and large, representing the main emotional challenge.
Surrounding Terms: Words like stress, depression, fear, sadness, panic create a cloud of thoughts, mimicking intrusive mental patterns.
Muted Color Scheme: Shades of blue and purple symbolize melancholy and calmness, while the yellow website address draws attention.
Typography Variety: Mix of bold and regular fonts to create visual depth and hierarchy.
Imagery: A photo of a distressed person, partly obscured by text, visually conveys emotional burden.
Execution
Created using digital photo editing and graphic design software.
Layering techniques were applied to blend the subject with overlapping keywords.
Strategic use of contrast ensures the URL learntocope.org stands out, guiding viewers toward support resources.
The design is adaptable for social media campaigns, mental health awareness flyers, and website banners.