Project Details
Project Name: Save-A-Bunch Friday Produce Promotion
Client: NuMart Supermarket
Location: 1245 Greenway Plaza, Palm View, FL 33480
Project Type: Promotional Flyer (Digital + Print)
Release Date: August 2025
Target Audience: Local shoppers seeking fresh, affordable produce
Contact Info: (941) 543-9283
Store Hours: 7AM – 10PM Daily
Overview
This flyer was designed to promote a weekly fresh produce sale at NuMart Supermarket, highlighting budget-friendly pricing and freshness. The design serves both as an in-store visual and as content for social media/email marketing. The centerpiece broccoli deal (99¢/bunch) anchors the ad's message, supported by other discounted produce options.
Concept
The core concept is “affordable freshness with visual impact.” The ad leverages a bold photographic presentation to quickly attract attention while maintaining clarity. The name “Save-A-Bunch Friday” plays off the broccoli bunch offer and reinforces the savings message.
Strategically, this concept positions NuMart as a friendly, community-focused store offering real value on healthy items.
Design Features
Vibrant close-up of fresh broccoli with water droplets, symbolizing freshness
Set on a black reflective surface for elegance and contrast
Typography:
“99¢” is exaggerated in bold red, using playful lowercase “c” as a cent symbol
Title font (“broccoli” and “bunch”) is rounded and neon-styled, implying a cheerful, welcoming tone
Informational text uses clean sans-serif fonts in white, yellow, and red for visual hierarchy
Color Palette:
Green: evokes health, nature, and broccoli itself
Red & Yellow: drive urgency and energy
Black background: makes images and text pop while adding sleekness
Secondary Promo Box:
Highlights other fruit and vegetable deals (cherries, cantaloupes, plums, cauliflower)
Each item includes clear images, bold prices, and concise labels
Layout Structure:
Diagonal corner cut adds dynamic tension
Right-aligned promotional tagline creates balance with the left-side item grid
Footer includes store location, hours, and contact, set in bright yellow for readability
Execution
Tool Used: Adobe Photoshop
Image Treatment:
High-resolution stock or original imagery with color correction
Contrast and saturation boosted for appetite appeal
Water droplets added/enhanced for realism and freshness cues
Typography Customization:
Hand-kerned text for visual alignment
Layered shadows or glow on headline text for depth
Output Format:
Web-optimized PNG for online promotion
Print-ready version in CMYK PDF for flyers and posters
Distribution Channels:
In-store posters
Social media (Facebook, Instagram, Pinterest)
Email campaigns and digital signage