Pain.

This advertisement is for the ASPCA. The main content is a close-up of a dog's face, specifically focusing on its eye. The dog has black and white markings. The eye is in sharp focus, and the background is blurred, indicating a shallow depth of field. The eye appears to be a light brown or hazel color and reflects the environment. The text "You know I feel pain right?" is overlaid on the image in blue, and the ASPCA logo and slogan "WE ARE THEIR VOICE" are positioned at the bottom in orange. The overall scene characteristics suggest a plea for empathy and support for animal welfare. The visual effect uses a combination of close-up focus and text to draw attention to the dog's eye, intending to evoke an emotional response from the viewer and encourage them to support the ASPCA.